About Yuki

Since its launch in July 2007  Yuki's highly individual range of fashion products have seen great success in Topshop and boutique shops in the UK, Europe and worldwide.

Yuki is worn regularly by celebrities like Miley Cyrus, Sienna Miller, Kelly Osbourne and Peaches Geldof, Denise Van Outen.

Our influences for the Yuki brand stem from the Shibuya street of Tokyo known as the most colourful district in Japan and birthplace to many fashion trends.

The Yuki collection represents smart and chic womenswear. It consists of simple cuts asymmetric styles with a unique quirky flair. It brings a variation of smart daywear through to evening wear. Yuki stands out in the crowd with its simple yet effective details. It has a mix and match look which creates Individuality along with femininity.

Our target customer is a woman who is confident and likes to be individual. She does not want to try too hard to impress and loves Yuki with its effortless, sophisticated yet still fun look.

Yuki signature garments are oversized cardigans, asymmetric tunics and dresses with layered and folded details not forgetting the gorgeous frills. Quirky oversized pockets and bow detailing gives Yuki the perfect finishing touch. Yuki focus's on simple lines with unique flattering silhouettes which create easy chic. 

Miwa By Yuki  is an exciting new brand from the creators of Yuki Tokyo. Bringing something a bit different to the high street Miwa offers funky, edgy pieces at an affordable price. Signature draped garments with asymmetric cuts and unusual details make Miwa's oversized items striking and eye catching.

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